So you have a great website. How are you getting people there?
In the world of SEO, there are plenty of smart, trustworthy people. They keep up on the industry, watch for Google’s next move, and provide measured advice. These people look like this, this and this. But there are also plenty of con artists out there. These are the people who build their sales pitches around buzzwords. Who assume that reading …
Some companies really get social media. If you’re one of these, you probably know who you are. Some companies well… they don’t so much. Humorously, they often don’t know they’re clueless. Even more ridiculously, they think they ‘got it’ first. Have you ever been to a playground where there’s that one parent who never smiles? You know. Their kids are …
Everybody has e-mail reading habits. There are compulsive e-mail checkers who whip out their smartphones 30 times an hour, anti-technology folks who check e-mail once a week, and every possibility in between those extremes. Society’s collective e-mail reading habits become e-mail reading trends, and understanding e-mail reading trends can make or break your e-mail marketing campaign.
Now that Facebook is ubiquitous, advertising on Facebook is a super way to reach out to the world. While folks are browsing their friends’ posts and profiles, they are simultaneously viewing advertisements that Facebook positions on the right side of their screens. These clickable ads make it easy for a user to jump over to the website or Facebook page of any company whose ad piques his interest.