The clock is counting down on the holiday season. Black Friday, Small Business Saturday and Cyber Monday are this week and that means companies around the country are ready with big sales.
Today, hundreds of small business owners and representatives from across New York are getting together for the first of two trainings in the state aimed at helping them break into the online world. It’s a great idea, but you need a plan for your site and beyond.
Business networking lends itself to a certain level of self-promotion. So when you’re in a discussion group with other professionals, you expect people to mention their businesses in hopes of getting new customers. But just like at a networking event where you don’t have someone jump up on a table and start singing their theme song, there are certain rules that apply to LinkedIn discussion groups.
A majority of companies say they plan to focus on increasing their web traffic in 2012, according to a recent report by MarketingSherpa.
By the time you’ve even started reading this, a computer somewhere has tracked your computer network’s Internet Protocol address. An even smarter piece of software has likely tracked your particular computer. And, depending on how conspiratorial you’d like to get, another computer somewhere has added this website to ones you’ve recently visited so it can make an accurate profile of your online habits to eventually sell to an advertiser.