A majority of companies say they plan to focus on increasing their web traffic in 2012, according to a recent report by MarketingSherpa.

SEO can be so much more than just getting your home page ranked. Try these three tactics and maximize your investment.

Pay Per Click (PPC) advertising eliminates the plight of those late-night commercials that no one sees. With PPC, you have the opportunity to advertise in a way that reaches only interested parties. And the best part? You only pay when it generates real traffic to your site.

If you have an awesome website, you may think that you have taken care of a huge piece of your company’s marketing picture. And you are correct. But there’s a problem - once you have an awesome website, you need to get people to visit your awesome website.