Many clients want to place for phrases that are relevant and highly trafficked. But although broad keywords can yield lots of hits, sometimes narrower keywords can get the right hits.
The search engines take into consideration not only the number of links to your page that exist out there, but they also care which sites are doing the linking and how popular those sites are. So the goal is not only to get a lot of other sites to link to yours, but to get popular sites to link to yours. And thanks to sites like LinkedIn, this is easier than you might think.
We find that our clients are primarily concerned about ranking highly when people Google their company names. While that’s clearly important, we want more from SEO. We want our clients’ websites to top the results not only when web searchers already know our clients, but also when people who don’t know their company names are just seeking their particular services.
Through Google analytics, you can find out not only whether your site is getting visited, but a boatload of details about who is visiting it and what they’re doing there. It’s kind of like 24:7 video surveillance on a store - except it’s on a website.
Blogging is a great way to let your clients get to know you better and to provide them with interesting information. It helps you to show off your expertise while giving your clients a good reason to keep checking back in on your website. And it also helps to make your website more attractive to search engines.