A majority of companies say they plan to focus on increasing their web traffic in 2012, according to a recent report by MarketingSherpa.

So you have a great website. How are you getting people there?

Many clients want to place for phrases that are relevant and highly trafficked. But although broad keywords can yield lots of hits, sometimes narrower keywords can get the right hits.

Blogging is a great way to improve your SEO and your relationships with clients. And recent research has shown that small business websites with blogs get 55% more visitors than small business websites that don’t.

One way to increase traffic to your site and make your e-mail list grow is to join the crowd and offer something for free. If it’s something super cool, the freebie alone might be enough lure people to your site.