Aug
15
2011

In the world of web design it seems like it’s often the brightest, flashiest and most visually complex sites that win attention. While there is no doubt that these creative websites certainly deserve their time in the spotlight, they are not meant for everyone. Which brings up the question – what do you do when your target audience isn’t the …

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posted on
8/15/11
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Nov
15
2010

Many clients want to place for phrases that are relevant and highly trafficked. But although broad keywords can yield lots of hits, sometimes narrower keywords can get the right hits.

Nov
01
2010

You want to attract visitors to your site, but not distract them once they arrive. By designing with selling in mind, you can have a website with enough going on to entice visitors to look around, but not so much clutter that they lose sight of the reason they came. Conversions will happen naturally if your site is well-designed with minimal distractions and plenty of positive suggestions that encourage your visitors to get shopping.

May
24
2010

Through Google analytics, you can find out not only whether your site is getting visited, but a boatload of details about who is visiting it and what they’re doing there. It’s kind of like 24:7 video surveillance on a store - except it’s on a website.

May
17
2010

A web design should get visitors involved right away. The longer a design takes to hook a visitor, the more likely you are to lose the sale.