Everyday, we are inundated with direct mail, commercials, online pop-ups and advertisements, each telling us to take a different action. Call now! Click here! Visit for more information! In order to drive sales and boost conversion rates, you need to create powerful calls to action. But what do your calls to action actually ask your audience to do?

Website design can help increase the conversion rates of calls to action. Your CTA is more than just the words that comprise it. Its success is also based on how easily it is found in your website design.

Each individual website has different goals, so your web designer can tweak other elements of your layout to help you meet your clients’ needs. But using layout to play up your calls to action and services and make your website easy on the eyes will give any business website an advantage.

A web design should get visitors involved right away. The longer a design takes to hook a visitor, the more likely you are to lose the sale.

It takes only five seconds for a visitor to your website to determine whether to leave or stick around. So you’ve got to hook them right away. Here are three strong ways to get the average surfer to come in a little closer.