Complicated algorithms determine which sites make the search results, no matter which search engine you’re talking about. They take into account a number of factors, including how often your keywords appear in the text of your page, how your website’s meta info is set up, and how many links to your site are out there on the web. But having a website that aligns wonderfully with a search engine’s algorithm is not the only way to get your business to pop up during a search.
Your reputation is everything to you and your business. You work hard to be known as a quality, trustworthy business and drive referrals to your door. Now you need to be concerned with what’s being said about you online.
YouTube is the world’s second largest search engine, so joining the YouTube world can be great for your business.
WordPress is a free content management system that can do just about everything. We’ve been recommending it to all of our clients because it allows for completely custom designs, it’s SEO-friendly, it’s easy to learn, it’s stable, and it’s customizable.
Many clients want to place for phrases that are relevant and highly trafficked. But although broad keywords can yield lots of hits, sometimes narrower keywords can get the right hits.