Everyday, we are inundated with direct mail, commercials, online pop-ups and advertisements, each telling us to take a different action. Call now! Click here! Visit for more information! In order to drive sales and boost conversion rates, you need to create powerful calls to action. But what do your calls to action actually ask your audience to do?

Are you using email marketing to its greatest potential? Services like Constant Contact or iContact make it pretty easy to start up an email program.  Just enter some names in a list, drop some content into a pre-designed template and send out that e-newsletter.  Easy right?  Well yes…but no. Yes - it’s pretty easy to do.  No - it’s not …

We all worry about our bottom lines, it’s a constant battle to make the numbers line up. You don’t want to devalue your work, but you still need to make your customers feel that they are getting something of special value in their transactions.

So how do you strike a balance?

One way to increase traffic to your site and make your e-mail list grow is to join the crowd and offer something for free. If it’s something super cool, the freebie alone might be enough lure people to your site.

Both your e-mail list and your website are awesome tools that help the internet bring business to you. So use your website to collect e-mail addresses. And use your e-mail contacts to bring visitors to your site. And as this cycle continues, you’ll find your business spinning its way to more clients - and higher profits.